10 Commandments for reflective writing

1. Focus on creative decisions informed by institutional knowledge
2. Focus on creative decisions informed by theoretical understanding
3. Evaluate the process - don't just describe it
4. Relate you media to 'real media' at the micro level
5. Try to deconstruct yourself
6. Choose clearly relevant micro examples to relate to macro reflective themes
7. Avoid binary oppositions
8. Try to write about your broader media culture 
9. Adopt a metadiscourse (sum up)
10. Quote, paraphrase, reference
    Micro = the ingredients that make up the 'macro' - mise-en-scene, location, sound, lighting, etc
    Macro = the larger meaning - genre, narrative, representations, audience, etc